analysist

 

INDEX REFERENSI PENELITIAN BRAND EQUITY

BRAN*EQT: A Multicategory Brand Equity Model and Its Application at Allstate quick view
Venkatesh Shankar, Pablo Azar, Matthew Fuller
Marketing Science, Vol. 27, No. 4 (Jul. – Aug., 2008), pp. 567-584

An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources quick view
V. Srinivasan, Chan Su Park, Dae Ryun Chang
Management Science, Vol. 51, No. 9 (Sep., 2005), pp. 1433-1448

The Measurement and Determinants of Brand Equity: A Financial Approach quick view
Carol J. Simon, Mary W. Sullivan
Marketing Science, Vol. 12, No. 1 (Winter, 1993), pp. 28-52

Country Image and Consumer-Based Brand Equity: Relationships and Implications for International Marketing quick view
Ravi Pappu, Pascale G. Quester, Ray W. Cooksey
Journal of International Business Studies, Vol. 38, No. 5 (Sep., 2007), pp. 726-745

Locus of Equity and Brand Extension quick view
Stijn M. J. van Osselaer, Joseph W. Alba
Journal of Consumer Research, Vol. 29, No. 4 (March 2003), pp. 539-550

Brands and Branding: Research Findings and Future Priorities quick view
Kevin Lane Keller, Donald R. Lehmann
Marketing Science, Vol. 25, No. 6, 25th Anniversary Issue (Nov. – Dec., 2006), pp. 740-759

Brand Equity and Vertical Product Line Extent quick view
Taylor Randall, Karl Ulrich, David Reibstein
Marketing Science, Vol. 17, No. 4 (1998), pp. 356-379

Measuring Brand Equity in the Car Market: A Hedonic Price Analysis quick view
G. Baltas, C. Saridakis
The Journal of the Operational Research Society, Vol. 61, No. 2 (Feb., 2010), pp. 284-293

Consumer Learning and Brand Equity quick view
Stijn M. J. van Osselaer, Joseph W. Alba
Journal of Consumer Research, Vol. 27, No. 1 (June 2000), pp. 1-16

Brand Credibility, Brand Consideration, and Choice quick view
Tülin Erdem, Joffre Swait
Journal of Consumer Research, Vol. 31, No. 1 (June 2004), pp. 191-198

Brand Effects on Choice and Choice Set Formation under Uncertainty quick view
Joffre Swait, Tülin Erdem
Marketing Science, Vol. 26, No. 5 (Sep. – Oct., 2007), pp. 679-697

Brand Origin Recognition Accuracy: Its Antecedents and Consumers’ Cognitive Limitations quick view
Saeed Samiee, Terence A. Shimp, Subhash Sharma
Journal of International Business Studies, Vol. 36, No. 4 (Jul., 2005), pp. 379-397

Brand Community Free content quick view
Albert M. Muniz, Jr., Thomas C. O’Guinn
Journal of Consumer Research, Vol. 27, No. 4 (March 2001), pp. 412-432

A Comparison of Online and Offline Consumer Brand Loyalty quick view
Peter J. Danaher, Isaac W. Wilson, Robert A. Davis
Marketing Science, Vol. 22, No. 4 (Autumn, 2003), pp. 461-476

Competitive Brand Salience quick view
Ralf van der Lans, Rik Pieters, Michel Wedel
Marketing Science, Vol. 27, No. 5 (Sep. – Oct., 2008), pp. 922-931

Brand Extensions: When to Use Them quick view
Mary W. Sullivan
Management Science, Vol. 38, No. 6 (Jun., 1992), pp. 793-806

Optimal Advertising and Promotion Budgets in Dynamic Markets with Brand Equity as a Mediating Variable quick view
S. Sriram, Manohar U. Kalwani
Management Science, Vol. 53, No. 1 (Jan., 2007), pp. 46-60

The Value Relevance and Reliability of Brand Assets Recognized by U.K. Firms quick view
Sanjay Kallapur, Sabrina Y. S. Kwan
The Accounting Review, Vol. 79, No. 1 (Jan., 2004), pp. 151-172

Product Variety under Brand Influence: An Empirical Investigation of Personal Computer Demand quick view
Kai-Lung Hui
Management Science, Vol. 50, No. 5 (May, 2004), pp. 686-700

“My” Brand or “Our” Brand: The Effects of Brand Relationship Dimensions and Self‐Construal on Brand Evaluations quick view
Vanitha Swaminathan, Karen L. Page, Zeynep Gürhan‐Canli
Journal of Consumer Research, Vol. 34, No. 2 (August 2007), pp. 248-259

Consumer Responses to Performance Failures by High‐Equity Brands quick view
Michelle L. Roehm, Michael K. Brady
Journal of Consumer Research, Vol. 34, No. 4 (December 2007), pp. 537-545

When Are Broader Brands Stronger Brands? An Accessibility Perspective on the Success of Brand Extensions quick view
Tom Meyvis, Chris Janiszewski
Journal of Consumer Research, Vol. 31, No. 2 (September 2004), pp. 346-357

Effects of Prototype and Exemplar Fit on Brand Extension Evaluations: A Two‐Process Contingency Model quick view
Huifang Mao, H. Shanker Krishnan
Journal of Consumer Research, Vol. 33, No. 1 (June 2006), pp. 41-49

A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments quick view
Eric Yorkston, Geeta Menon
Journal of Consumer Research, Vol. 31, No. 1 (June 2004), pp. 43-51

A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality quick view
Tülin Erdem, Michael P. Keane, Baohong Sun
Marketing Science, Vol. 27, No. 6 (Nov. – Dec., 2008), pp. 1111-1125

Exemplars or Beliefs? The Impact of Self‐View on the Nature and Relative Influence of Brand Associations quick view
Sharon Ng, Michael J. Houston
Journal of Consumer Research, Vol. 32, No. 4 (March 2006), pp. 519-529

The Effect of Expected Variability of Product Quality and Attribute Uniqueness on Family Brand Evaluations quick view
Zeynep Gürhan‐Canli
Journal of Consumer Research, Vol. 30, No. 1 (June 2003), pp. 105-114

Self‐Construal, Reference Groups, and Brand Meaning quick view
Jennifer Edson Escalas, James R. Bettman
Journal of Consumer Research, Vol. 32, No. 3 (December 2005), pp. 378-389

Effect of Brand Loyalty on Advertising and Trade Promotions: A Game Theoretic Analysis with Empirical Evidence quick view
Deepak Agrawal
Marketing Science, Vol. 15, No. 1 (1996), pp. 86-108

Brand Extensions of Experiential Goods: Movie Sequel Evaluations quick view
Sanjay Sood, Xavier Drèze
Journal of Consumer Research, Vol. 33, No. 3 (December 2006), pp. 352-360

The Association between Technological Conditions and the Market Value of Equity quick view
Zoltan P. Matolcsy, Anne Wyatt
The Accounting Review, Vol. 83, No. 2 (Mar., 2008), pp. 479-518

Update Tanggal 20 April 2014

 

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