Referensi Penelitian Brand Image



Penelitian Brand Image :

Di atas Tahun 2011

Amini, Alireza; Darani, Mahdi; Afshani, Minoo; Amini, Zahra. (2012). Effectiveness of Marketing Strategies and Corporate Image on Brand Equity as a Sustainable Competitive Advantage. Interdisciplinary Journal of Contemporary Research In Business4.2 (Jun 2012): 192-205.

Bian, Xuemei; Moutinho, Luiz. (2011). The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits. European Journal of Marketing45.1/2 (2011): 191-216.

Hsiang-Ming, Lee; Ching-Chi, Lee; Cou-Chen, Wu. (2011). Brand image strategy affects brand equity after M&A. European Journal of Marketing45.7/8 (2011): 1091-1111.

Farhat, Reshma; Khan, Bilal Mustafa. (2012). Effect Of Brand Image & Self Image Congruency On Brand Preference & Customer Satisfaction. International Journal of Marketing and Technology2.3 (Mar 2012): 92-102.

Hu, Jing; Liu, Xin; Wang, Sijun; Yang, Zhilin. (2012). The role of brand image congruity in Chinese consumers’ brand preference. The Journal of Product and Brand Management21.1 (2012): 26-34.

Hung, Chia-Hung. (2008). The Effect of Brand Image on Public Relations Perceptions and Customer Loyalty. International Journal of Management25.2 (Jun 2008): 237-246.

Ismail, Ahmed Rageh; Spinelli, Gabriella. (2012). Effects of brand love, personality and image on word of mouth. Journal of Fashion Marketing and Management16.4 (2012): 386-398.

Jalilvand, Mohammad Reza; Samiei, Neda.(2012). The effect of electronic word of mouth on brand image and purchase intention. Marketing Intelligence & Planning30.4 (2012): 460-476.

Kremer, Florence; Viot, Catherine. (2012). How store brands build retailer brand image. International Journal of Retail & Distribution Management40.7 (2012): 528-543.

Kumaravel, V; Kandasamy, C. (2012). To What Extent the Brand Image Influence Consumers’ Purchase Decision On Durable Products. Romanian Journal of Marketing 1 (Jan-Mar 2012): 34-38.

Malik, Muhammad Ehsan; Naeem, Basharat; Nasir, Abdul Mohsin. (2011). Impact of Service Quality on Brand Image: Empirical Evidence from Hotel Industry. Interdisciplinary Journal of Contemporary Research In Business3.8 (Dec 2011): 630-636.

Malik, Fozia; Yaqoob, Sara; Aslam, Abid Samih. (2014). THE IMPACT OF PRICE PERCEPTION, SERVICE QUALITY, AND BRAND IMAGE ON CUSTOMER LOYALTY (STUDY OF HOSPITALITY INDUSTRY IN PAKISTAN). Interdisciplinary Journal of Contemporary Research In Business4.5 (Sep 2012): 487-505.

Pars, Sahbaz R; Ciftci Gulsel. (2011). The Effects Of Brand Image On Consumers’ Choice. International Journal of Business and Social Science2.20 (Nov 2011): n/a.

Ranjbarian, Bahram; Sanayei, Ali; Kaboli, Majid Rashid; Hadadian, Alireza. (2012). An Analysis of Brand Image, Perceived Quality, Customer Satisfaction and Re-purchase Intention in Iranian Department Stores. International Journal of Business and Management7.6 (2012): 40-48

Rocereto, Joseph F.; Mosca, Joseph B. (2012). The Differential Roles Of Product Brand Image And Store Brand Image In Retail Loyalty: A Self-Concept Image Congruity Perspective. Journal of Business & Economics Research (Online)10.2 (2012): 77.

Severi, Erfan; Ling, Kwek Choon. (2013). The Mediating Effects of Brand Association, Brand Loyalty, Brand Image and Perceived Quality on Brand Equity. Asian Social Science9.3 (Mar 2013): 125-137.

Tanvir, Asim; Shahid, Mariam. (2012). Impact of Sports Sponsorship on Brand Image and Purchase Intention. Interdisciplinary Journal of Contemporary Research In Business4.2 (Jun 2012): 659-667.

Tu, Yu-Te; Lin, Shean-Yuh; Hsu, Tan-Kui. (2013). The Impact of Brand Image and Customer Commitment on Loyalty: An Empirical Study of Automobile Sector. Information Management and Business Review5.4 (Apr 2013): 181-193.

Tu, Yu-Te; Li, Mei-Lien; Chih, Heng-Chi. (2013). An Empirical Study of Corporate Brand Image, Customer Perceived Value and Satisfaction on Loyalty in Shoe Industry. Journal of Economics and Behavioral Studies5.7 (Jul 2013): 469-483.

Upamannyu, Nischay K; Mathur, Garima. (2013). Effect of Brand Trust, Brand Affect and Brand Image on Customer Brand Loyalty and Consumer Brand Extension Attitude in FMCG Sector. PRIMA3.2 (2013): 1-14.

Wang, Ya-Hui; Tsai, Cing-Fen. (2014). The Relationship Between Brand Image And Purchase Intention: Evidence From Award Winning Mutual Funds. The International Journal of Business and Finance Research8.2 (2014): 27-40.

Wu, Paul C S; Yeh, Gary Yeong-Yuh; Hsiao, Chieh-Ru. (2011). The effect of store image and service quality on brand image and purchase intention for private label brands. Australasian Marketing Journal19.1 (Feb 2011): 30-39.

Woisetschläger, David M; Michaelis, Manuel. (2012).Sponsorship congruence and brand image. European Journal of Marketing46.3/4 (2012): 509-523.

Yang, Yi-Feng; Wang, Gao-Liang; Song, Wen-Bing; Chen, Ching-Yaw; Hung, Feng-Chu. (2011). A Study on Professional Competencies, Brand Image, and Brand Recognition of Taiwan’s Mobile Phone Industry. The Journal of Human Resource and Adult Learning7.2 (Dec 2011): 51-65.

Yu, Chih-Ching; Lin, Pei-Jou; Chen, Chun-Shuo. (2013). How Brand Image, Country Of Origin, And Self-Congruity Influence Internet Users’ Purchase Intention. Social Behavior and Personality41.4 (2013): 599-611.

Tahun 2001 – 2010

Ataman, Berk; Burc Ulengin. (2003). A note on the effect of brand image on sales.The Journal of Product and Brand Management12.4/5 (2003): 237-250.

Da Silva, Rui Vinhas; Syed Alwi, Sharifah Faridah. (2008). Online corporate brand image, satisfaction and loyalty. Journal of Brand Management16.3 (Dec 2008): 119-144.

Faircloth, James B; Capella, Louis M; Alford, Bruce L. (2001). The effect of brand attitude and brand image on brand equity. Journal of Marketing Theory and Practice9.3 (Summer 2001): 61-75.

F. Müge Arslan; Altuna, Oylum Korkut. (2010). The effect of brand extensions on product brand image.The Journal of Product and Brand Management19.3 (2010): 170-180.

Hsieh, Ming H. (2002). Identifying brand image dimensionality and measuring the degree of brand globalization: A cross-national study. Journal of International Marketing10.2 (2002): 46-67.

Hofstede, Anouk; Joris van Hoof; Walenberg, Natascha; de Jong, Menno. (2007). Projective techniques for brand image research: Two personification-based methods explored. Qualitative Market Research10.3 (2007): 300-309.

Ike-Elechi Ogba; Tan, Zhenzhen. (2009). Exploring the impact of brand image on customer loyalty and commitment in China. Journal of Technology Management in China4.2 (2009): 132-144.

Insa-Mascha Matthiesen; Phau, Ian. (2010). Brand image inconsistencies of luxury fashion brands: A buyer-seller exchange situation model of Hugo Boss Australia. Journal of Fashion Marketing and Management14.2 (2010): 202-218.

Koubaa, Yamen. (2008). Country of origin, brand image perception, and brand image structure. Asia Pacific Journal of Marketing and Logistics20.2 (2008): 139-155.

Martinez, Eva; Polo, Yolanda; de Chernatony, Leslie. (2008). Effect of brand extension strategies on brand image: A comparative study of the UK and Spanish markets. International Marketing Review25.1 (2008): 107-137

Martinez, Eva; de Chernatony, Leslie. (2004). The effect of brand extension strategies upon brand image. The Journal of Consumer Marketing21.1 (2004): 39-50

Martenson, Rita. (2007). Corporate brand image, satisfaction and store loyalty: A study of the store as a brand, store brands and manufacturer brands. International Journal of Retail & Distribution Management35.7 (2007): 544.

Nandan, Shiva. (2005). An exploration of the brand identity-brand image linkage: A communications perspective. Journal of Brand Management12.4 (Apr 2005): 264-278.

Norjaya Mohd Yasin; Mohd Nasser Noor; Osman Mohamad. (2007). Does image of country-of-origin matter to brand equity?. The Journal of Product and Brand Management16.1 (2007): 38-48.

Ross-Wooldridge, Barbara; Brown, Mark P; Minsky, Barbara D. (2004). The role of company image as brand equity. Corporate Communications9.2 (2004): 159-167

Vahie, Archna; Paswan, Audhesh. (2006). Private label brand image: its relationship with store image and national brand. International Journal of Retail & Distribution Management34.1 (2006): 67-84.


2000 ke bawah

Roth, Martin S. (1995). Effects of global market conditions on brand image customization and brand performance. Journal of Advertising24.4 (Winter 1995): 55.


One Comment on “Referensi Penelitian Brand Image”

Leave a Reply

Your email address will not be published. Required fields are marked *

Silahkan jawab Pertanyaan *