INDEX PENELITIAN MARKET ORIENTATION

PAPER UTAMA

John C. Narver and Stanley F. Slater. The Effect of a Market Orientation on Business Profitability. Journal of Marketing, Vol. 54, No. 4 (Oct., 1990), pp. 20-35

Ajay K. Kohli and Bernard J. Jaworski. Market Orientation: The Construct, Research Propositions, and Managerial Implications. Journal of Marketing, Vol. 54, No. 2 (Apr., 1990), pp. 1-18

Ajay K. Kohli, Bernard J. Jaworski and Ajith Kumar. MARKOR: A Measure of Market Orientation. Journal of Marketing Research, Vol. 30, No. 4 (Nov., 1993), pp. 467-477.

Ajay K. Kohli, Bernard J. Jaworski, Ajith Kumar. A Measure of Market Orientation. Journal of Marketing Research, Vol. 30, No. 4 (Nov., 1993), pp. 467-477

Stanley F. Slater and John C. Narver. Market Orientation and the Learning Organization. Journal of Marketing, Vol. 59, No. 3 (Jul., 1995), pp. 63-74

Stanley F. Slater and John C. Narver. Market Orientation and the Learning Organization. Journal of Marketing, Vol. 59, No. 3 (Jul., 1995), pp. 63-74.

Stanley F. Slater and John C. Narver. Customer-Led and Market-Oriented: Let’s Not Confuse the Two. Strategic Management Journal, Vol. 19, No. 10 (Oct., 1998), pp. 1001-1006.

Stanley F. Slater and John C. Narver. Market-Oriented Is More Than Being Customer-Led. Strategic Management Journal, Vol. 20, No. 12 (Dec., 1999), pp. 1165-1168.

PAPER TAHUN 2011 – 2014

Linking internal market orientation and new service performance
Type: Research paper
Author(s): M. Isabel Sanchez-Hernandez, Francisco J. Miranda
Source: European Journal of Innovation Management Volume: 14 Issue: 2 2011

Six Sigma: insights from organizational innovativeness and market orientation
Type: Conceptual paper
Author(s): Teck-Yong Eng
Source: International Journal of Quality & Reliability Management Volume: 28 Issue: 3 2011

The impact of market orientation on Chinese retailers’ channel relationships
Type: Research paper
Author(s): Jae-Eun Chung, Ying Huang, Byoungho Jin, Brenda Sternquist
Source: Journal of Business & Industrial Marketing Volume: 26 Issue: 1 2011

The impact of internal marketing on commercial banks’ market orientation
Type: Research paper
Author(s): Mohammad Suleiman Awwad, Djouhara Ali Mohammad Agti
Source: International Journal of Bank Marketing Volume: 29 Issue: 4 2011

Market orientation and its antecedents in the Polish local governments
Type: Research paper
Author(s): Izabela Kowalik
Source: International Journal of Public Sector Management Volume: 24 Issue: 1 2011

Market Orientation. Transforming Food and Agribusiness around the Customer
Type: Non-article
Author(s): Alessio Cavicchi
Source: Journal of Consumer Marketing Volume: 28 Issue: 5 2011

Understanding the effects of market orientation and e-marketing on service performance
Type: Research paper
Author(s): Rodoula H. Tsiotsou, Maria Vlachopoulou
Source: Marketing Intelligence & Planning Volume: 29 Issue: 2 2011

The impact of market orientation dimensions on client cooperation in the development of new service innovations
Type: Research paper
Author(s): Ana Isabel Jiménez-Zarco, María Pilar Martínez-Ruiz, Alicia Izquierdo-Yusta
Source: European Journal of Marketing Volume: 45 Issue: 1/2 2011

Political market orientation and strategic party postures in Danish political parties
Type: Research paper
Author(s): Robert P. Ormrod, Stephan C. Henneberg
Source: European Journal of Marketing Volume: 45 Issue: 6 2011

Inter-firm market orientation as antecedent of knowledge transfer, innovation and value creation in networks
Type: Research paper
Author(s): Jesús Cambra-Fierro, Juan Florin, Lourdes Perez, Jeryl Whitelock
Source: Management Decision Volume: 49 Issue: 3 2011

Market orientation and manufacturing performance of Indian SMEs: Moderating role of firm resources and environmental factors
Type: Research paper
Author(s): Sanjaya S. Gaur, Hari Vasudevan, Ajai S. Gaur
Source: European Journal of Marketing Volume: 45 Issue: 7/8 2011

The influence of culture and market orientation on services brands: insights from Irish banking and retail firms
Type: Research paper
Author(s): Elaine Wallace, Leslie de Chernatony
Source: Journal of Services Marketing Volume: 25 Issue: 7 2011

Wallace, E., de Chernatony, L. (2011) The influence of culture and market orientation on services brands: insights from Irish banking and retail firms. Journal of Services Marketing Volume: 25 Issue: 7 2011

A structural equation model of TQM, market orientation and service quality: Evidence from a developing nation
Type: Research paper
Author(s): Siew-Yong Lam, Voon-Hsien Lee, Keng-Boon Ooi, Kongkiti Phusavat
Source: Managing Service Quality Volume: 22 Issue: 3 2012

The influence of face and group orientation on the perception of luxury goods: A four market study of East Asian consumers
Type: Research paper
Author(s): Lien Le Monkhouse, Bradley R. Barnes, Ute Stephan
Source: International Marketing Review Volume: 29 Issue: 6 2012

Market orientation, learning orientation, and the performance of nonprofit organisations (NPOs)
Type: Research paper
Author(s): Mohammed Abdulai Mahmoud, Baba Yusif
Source: International Journal of Productivity and Performance Management Volume: 61 Issue: 6 2012

The influence of market orientation on new product success
Type: Research paper
Author(s): Stanley Kam Sing Wong, Canon Tong
Source: European Journal of Innovation Management Volume: 15 Issue: 1 2012

Balanced market orientation: qualitative findings on a fragile equilibrium
Type: Research paper
Author(s): George J. Avlonitis, Antonios A. Giannopoulos
Source: Managing Service Quality Volume: 22 Issue: 6 2012

The relationship between small business market orientation and environmental uncertainty
Type: Research paper
Author(s): Simone Didonet, Geoff Simmons, Guillermo Díaz-Villavicencio, Mark Palmer
Source: Marketing Intelligence & Planning Volume: 30 Issue: 7 2012

Export market orientation, managerial ties, and performance
Type: Research paper
Author(s): Henry F.L. Chung
Source: International Marketing Review Volume: 29 Issue: 4 2012

Does the firm’s market orientation behaviour influence innovation’s success?
Type: Research paper
Author(s): Manuela Vega-Vázquez, Francisco J. Cossío-Silva, David Martín-Ruíz
Source: Management Decision Volume: 50 Issue: 8 2012

Market orientation and performance in private universities
Type: Research paper
Author(s): Mostaque Ahmed Zebal, David R. Goodwin
Source: Marketing Intelligence & Planning Volume: 30 Issue: 3 2012

Market orientation and marketing management of traditional food producers in the EU
Type: Research paper
Author(s): Xavier Gellynck, Alessandro Banterle, Bianka Kühne, Laura Carraresi, Stefanella Stranieri
Source: British Food Journal Volume: 114 Issue: 4 2012

Alliance market orientation, new product development, and resource advantage theory
Type: Conceptual paper
Author(s): Pelin Bicen, Shelby D. Hunt
Source: Journal of Business & Industrial Marketing Volume: 27 Issue: 7 2012

Aligning strategic orientation with local market conditions: Implications for subsidiary knowledge management
Type: Research paper
Author(s): David A. Griffith, Timothy Kiessling, Marina Dabic
Source: International Marketing Review Volume: 29 Issue: 4 2012

Market orientation in a developing economy public institution: Revisiting the Kohli and Jaworski’s framework
Type: Case study
Author(s): Mohammed A. Mahmoud, Robert E. Hinson
Source: International Journal of Public Sector Management Volume: 25 Issue: 2 2012

PAPER TAHUN 2000 – 2005
Leadership style and market orientation: an empirical study
Type: Research paper
Author(s): Lloyd C. Harris, Emmanuel Ogbonna
Source: European Journal of Marketing Volume: 35 Issue: 5/6 2001

The effects of business operation mode on market orientation, learning orientation and innovativeness
Type: Research paper
Author(s): Tien-Shang Lee, Hsin-Ju Tsai
Source: Industrial Management & Data Systems Volume: 105 Issue: 3 2005

Market orientation and performance: a meta-analysis
Type: Research paper
Author(s): Aviv Shoham, Gregory M. Rose, Fredric Kropp
Source: Marketing Intelligence & Planning Volume: 23 Issue: 5 2005

Market orientation: relation to structure and performance
Type: Research paper
Author(s): Kenneth W. Green Jr, R. Anthony Inman, Gene Brown, T. Hillman Willis
Source: Journal of Business & Industrial Marketing Volume: 20 Issue: 6 2005

Consequences of market orientation for customers and employees
Type: Research paper
Author(s): Carmen Barroso Castro, Enrique Martín Armario, María Elena Sánchez del Río
Source: European Journal of Marketing Volume: 39 Issue: 5/6 2005

Learning orientation and market orientation: Relationship with innovation, human resource practices and performance
Type: Research paper
Author(s): Felix T. Mavondo, Jacqueline Chimhanzi, Jillian Stewart
Source: European Journal of Marketing Volume: 39 Issue: 11/12 2005

Market orientation and innovation: an inter-relationship analysis
Type: Research paper
Author(s): Joaquín Aldas-Manzano, Inés Küster, Natalia Vila
Source: European Journal of Innovation Management Volume: 8 Issue: 4 2005

The effect of market orientation on dependence and satisfaction in dyadic relationships
Type: Research paper
Author(s): Andreu Blesa, Enrique Bigné
Source: Marketing Intelligence & Planning Volume: 23 Issue: 3 2005

Marketing orientation in the European Union mobile telecommunication market
Type: Research paper
Author(s): Jolita Kurtinaitiene
Source: Marketing Intelligence & Planning Volume: 23 Issue: 1 2005

Linking a service-driven market orientation to service quality
Type: Research paper
Author(s): Boo Ho Voon
Source: Managing Service Quality Volume: 16 Issue: 6 2006

Market orientation and marketing practice in a developing economy
Type: Research paper
Author(s): Paul D. Ellis
Source: European Journal of Marketing Volume: 39 Issue: 5/6 2005

Have small businesses adopted the market orientation concept? The case of small businesses in Michigan
Type: Research paper
Author(s): Charles Blankson, Julian Ming-Sung Cheng
Source: Journal of Business & Industrial Marketing Volume: 20 Issue: 6 2005

Market orientation, strategic flexibility, and performance: implications for services providers
Type: Conceptual paper
Author(s): Rajshekhar (Raj) G. Javalgi, Thomas W. Whipple, Amit K. Ghosh, Robert B. Young
Source: Journal of Services Marketing Volume: 19 Issue: 4 2005

Competitive environment, market orientation, and the use of relational approaches to the marketing of charity beneficiary services
Type: Research paper
Author(s): Roger Bennett
Source: Journal of Services Marketing Volume: 19 Issue: 7 2005

The effect of market and learning orientation on strategy dynamics: The contributing effect of organisational change capability
Type: Research paper
Author(s): Tony McGuinness, Robert E. Morgan
Source: European Journal of Marketing Volume: 39 Issue: 11/12 2005

Market orientation of value chains: A conceptual framework based on four case studies from the food industry
Type: Research paper
Author(s): Klaus G. Grunert, Lisbeth Fruensgaard Jeppesen, Kristina Risom Jespersen, Anne-Mette Sonne, Kåre Hansen, Torbjørn Trondsen, James A. Young
Source: European Journal of Marketing Volume: 39 Issue: 5/6 2005

PAPER TAHUN 2006 – 2010

Does supply chain management strategy mediate the association between market orientation and organizational performance?
Type: Research paper
Author(s): Kenneth W. Green Jr, Ron McGaughey, K. Michael Casey
Source: Supply Chain Management: An International Journal Volume: 11 Issue: 5 2006

TQM practices, service quality, and market orientation: Some empirical evidence from a developing country
Type: Research paper
Author(s): Nusrah Samat, T. Ramayah, Norizan Mat Saad
Source: Management Research News Volume: 29 Issue: 11 2006

Market orientation emphases: an exploration of macro, meso and micro drivers
Author(s): Katy J. Mason, Lloyd C. Harris
Source: Marketing Intelligence & Planning Volume: 24 Issue: 6 2006

Modeling store loyalty: perceived value in market orientation practice
Type: Research paper
Author(s): Shu-Ching Chen, Pascale G. Quester
Source: Journal of Services Marketing Volume: 20 Issue: 3 2006

The relationship between resource dependence and market orientation: The specific case of non-profit organisations
Type: Research paper
Author(s): Isabel Maria Macedo, José Carlos Pinho
Source: European Journal of Marketing Volume: 40 Issue: 5/6 2006

Benchmarking market orientation of banks in transitional markets: Exploring a modified approach
Type: Research paper
Author(s): Tomaž Kolar
Source: International Journal of Bank Marketing Volume: 24 Issue: 2 2006

Boo Ho Voon. Linking a service-driven market orientation to service quality. Managing Service Quality Volume: 16 Issue: 6 2006

Transition to a market orientation in China: preliminary evidence
Type: Research paper
Author(s): Ian Bathgate, Maktoba Omar, Sonny Nwankwo, Yinan Zhang
Source: Marketing Intelligence & Planning Volume: 24 Issue: 4 2006

Understanding the patterns of market orientation among small businesses
Type: Research paper
Author(s): Charles Blankson, Jaideep G. Motwani, Nancy M. Levenburg
Source: Marketing Intelligence & Planning Volume: 24 Issue: 6 2006

Market orientation in Nigerian companies
Type: Research paper
Author(s): Linus Osuagwu
Source: Marketing Intelligence & Planning Volume: 24 Issue: 6 2006

Market orientation, learning orientation, and innovation capabilities in SMEs: An extended model
Type: Research paper
Author(s): Halit Keskin
Source: European Journal of Innovation Management Volume: 9 Issue: 4 2006

Defining market orientation for libraries
Type: Research paper
Author(s): Barbara Sen
Source: Library Management Volume: 27 Issue: 4/5 2006

Determinants of market orientation in accounting firms
Type: Research paper
Author(s): Alper Özer, Akin Koçak, Orhan Çelik
Source: Marketing Intelligence & Planning Volume: 24 Issue: 6 2006

Inter-relationships between innovation and market orientation in SMEs
Type: Research paper
Author(s): David R. Low, Ross L. Chapman, Terry R. Sloan
Source: Management Research News Volume: 30 Issue: 12 2007

Market orientation processes in retailing: a cross-national study
Type: Research paper
Author(s): Ulf Elg
Source: European Journal of Marketing Volume: 41 Issue: 5/6 2007

“Miles ahead” – using jazz to investigate improvisation and market orientation
Type: Conceptual paper
Author(s): Noel Dennis, Michael Macaulay
Source: European Journal of Marketing Volume: 41 Issue: 5/6 2007

Product launch, product advantage and market orientation in SMEs
Type: Research paper
Author(s): Ann Ledwith, Michele O’Dwyer
Source: Journal of Small Business and Enterprise Development Volume: 15 Issue: 1 2008

The implementation of a market orientation: A review and integration of the contributions to date
Type: Literature review
Author(s): Erik M. van Raaij, J.W. Stoelhorst
Source: European Journal of Marketing Volume: 42 Issue: 11/12 2008

Fostering innovation: The role of market orientation and organizational learning
Type: Research paper
Author(s): Daniel Jiménez-Jimenez, Raquel Sanz Valle, Miguel Hernandez-Espallardo
Source: European Journal of Innovation Management Volume: 11 Issue: 3 2008

Market orientation and internationalisation in small software firms
Author(s): Mika Ruokonen, Niina Nummela, Kaisu Puumalainen, Sami Saarenketo
Source: European Journal of Marketing Volume: 42 Issue: 11/12 2008

Exploring SME market orientation: an organisational learning perspective
Type: Research paper
Author(s): Robert Bradshaw, Carina Maycock, Hülya Öztel
Source: Education + Training Volume: 50 Issue: 8/9 2008

The nature of market orientation and the ambidexterity of innovations
Type: Research paper
Author(s): Ci-Rong Li, Chen-Ju Lin, Chih-Peng Chu
Source: Management Decision Volume: 46 Issue: 7 2008

Market orientation and enterprise policy
Type: Research paper
Author(s): Don O’Sullivan, Patrick Butler
Source: European Journal of Marketing Volume: 43 Issue: 11/12 2009

Why competitors matter for market orientation
Type: Research paper
Author(s): Hans Eibe Sørensen
Source: European Journal of Marketing Volume: 43 Issue: 5/6 2009

Seeing market orientation through a capabilities lens
Type: Conceptual paper
Author(s): Anthony Foley, John Fahy
Source: European Journal of Marketing Volume: 43 Issue: 1/2 2009

Market orientation, learning orientation and organisational performance in international joint ventures
Type: Research paper
Author(s): Mark Anthony Farrell, Edward Oczkowski, Radwan Kharabsheh
Source: Asia Pacific Journal of Marketing and Logistics Volume: 20 Issue: 3 2008

The innovativeness effect of market orientation and learning orientation on business performance
Type: Research paper
Author(s): Chien-Huang Lin, Ching-Huai Peng, Danny T. Kao
Source: International Journal of Manpower Volume: 29 Issue: 8 2008

The development of market orientation: a consideration of institutional influence in China
Type: Research paper
Author(s): Nir Kshetri
Source: Asia Pacific Journal of Marketing and Logistics Volume: 21 Issue: 1 2009

Internal market orientation in Indian banking: an empirical analysis
Type: Research paper
Author(s): Gurjeet Kaur, R.D. Sharma, Nitasha Seli
Source: Managing Service Quality Volume: 19 Issue: 5 2009

Internal market orientation and its influence on organisational performance
Type: Research paper
Author(s): Vicent Tortosa, Miguel A. Moliner, Javier Sánchez
Source: European Journal of Marketing Volume: 43 Issue: 11/12 2009

Vicent Tortosa, Miguel A. Moliner, Javier Sánchez. Internal market orientation and its influence on organisational performance. European Journal of Marketing Volume: 43 Issue: 11/12 2009

Market orientation and performance: modelling a neural network
Type: Research paper
Author(s): Manuela Silva, Luiz Moutinho, Arnaldo Coelho, Alzira Marques
Source: European Journal of Marketing Volume: 43 Issue: 3/4 2009

Role of entrepreneurship and market orientation in firms’ success
Type: Research paper
Author(s): Óscar González-Benito, Javier González-Benito, Pablo A. Muñoz-Gallego
Source: European Journal of Marketing Volume: 43 Issue: 3/4 2009

Market orientation of French and Hungarian small and medium-sized wineries
Type: Research paper
Author(s): François Durrieu, Agnes Toth Hofmeister
Source: International Journal of Wine Business Research Volume: 20 Issue: 2 2008

Mind the gap: Unlocking the relationship between market-orientation and service performance
Type: Research paper
Author(s): Rajesh Singh
Source: Library Review Volume: 58 Issue: 1 2009

The impact of market orientation and corporate social responsibility on firm performance: Evidence from China
Type: Research paper
Author(s): Riliang Qu
Source: Asia Pacific Journal of Marketing and Logistics Volume: 21 Issue: 4 2009

The role of technological and organizational innovation in the relation between market orientation and performance in cultural organizations
Type: Research paper
Author(s): Camarero Carmen, Garrido María José
Source: European Journal of Innovation Management Volume: 11 Issue: 3 2008

The impact of market orientation on NSD and financial performance of hospital industry
Type: Research paper
Author(s): Subhash C. Lonial, Mehves Tarim, Ekrem Tatoglu, Selim Zaim, Halil Zaim
Source: Industrial Management & Data Systems Volume: 108 Issue: 6 2008

Market orientation for small manufacturing suppliers: the importance of product-related factors
Type: Research paper
Author(s): Stephen C. Jones, Tami L. Knotts, Gerald G. Udell
Source: Journal of Business & Industrial Marketing Volume: 23 Issue: 7 2008

Intra-organizational factors and market orientation: effects of national culture
Type: Research paper
Author(s): Ahmet H. Kirca, G. Tomas M. Hult
Source: International Marketing Review Volume: 26 Issue: 6 2009

Modeling market orientation and organizational antecedents in a social marketing context: Evidence from China
Type: Research paper
Author(s): Yanfeng Zhou, Paul Chao, Guang Huang
Source: International Marketing Review Volume: 26 Issue: 3 2009

The relationships between market orientation and alternative strategic orientations: A meta-analysis
Type: Research paper
Author(s): Amir Grinstein
Source: European Journal of Marketing Volume: 42 Issue: 1/2 2008

Strategic market orientation and business performance: The study of food and beverages organisations in Nigeria
Type: Viewpoint
Author(s): N. Gladson Nwokah
Source: European Journal of Marketing Volume: 42 Issue: 3/4 2008

The notion of internal market orientation and employee job satisfaction: some preliminary evidence
Type: Research paper
Author(s): Spiros Gounaris
Source: Journal of Services Marketing Volume: 22 Issue: 1 2008

Does market orientation facilitate balanced innovation programs? An organizational learning perspective
Type: Non-article
Author(s): W.E. Baker
Source: Development and Learning in Organizations Volume: 22 Issue: 1 2008

The incorporation of market orientation in the school culture: An essential aspect of school marketing
Type: General review
Author(s): Izhar Oplatka, Jane Hemsley-Brown
Source: International Journal of Educational Management Volume: 21 Issue: 4 2007

The effect of a buyer’s market orientation on attitudinal loyalty toward a supplier: is dependence a moderator?
Type: Research paper
Author(s): María José Sanzo, María Leticia Santos, Luis I. Álvarez, Rodolfo Vázquez
Source: Supply Chain Management: An International Journal Volume: 12 Issue: 4 2007

The role of market orientation in the business success of MNCs’ UK subsidiaries
Type: Research paper
Author(s): Riliang Qu
Source: Management Decision Volume: 45 Issue: 7 2007

Market orientation, international business relationships and perceived export performance
Type: Research paper
Author(s): Olimpia C. Racela, Chawit Chaikittisilpa, Amonrat Thoumrungroje
Source: International Marketing Review Volume: 24 Issue: 2 2007

Market orientation versus innovative culture: two routes to superior brand performance
Type: Research paper
Author(s): Aron O’Cass, Liem Viet Ngo
Source: European Journal of Marketing Volume: 41 Issue: 7/8 2007

Marketing research, market orientation and customer relationship management: a framework and implications for service providers
Type: Conceptual paper
Author(s): Rajshekhar (Raj) G. Javalgi, Charles L. Martin, Robert B. Young
Source: Journal of Services Marketing Volume: 20 Issue: 1 2006

Market orientation, supplier perceived value and business performance of SMEs in a Sub-Saharan African nation
Type: Research paper
Author(s): Margaret Jekanyika Matanda, Nelson Oly Ndubisi
Source: Journal of Enterprise Information Management Volume: 22 Issue: 4 2009

Product innovation in small manufacturers, market orientation and the industry’s five competitive forces: Empirical evidence from Spain
Type: Research paper
Author(s): Miguel Hernández-Espallardo, Elena Delgado-Ballester
Source: European Journal of Innovation Management Volume: 12 Issue: 4 2009

Market segmentation with respect to university students’ clothing benefits sought: Shopping orientation, clothing attribute evaluation, and brand repatronage
Type: Research paper
Author(s): Hyun-Hee Park, Pauline Sullivan
Source: International Journal of Retail & Distribution Management Volume: 37 Issue: 2 2009

Effects of size, market and strategic orientation on innovation in non-high-tech manufacturing SMEs
Type: Research paper
Author(s): Sylvie Laforet
Source: European Journal of Marketing Volume: 43 Issue: 1/2 2009

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