Penelitian Word of Mouth (WOM)

Coker, Brent. (2013). Antecedents To Website Satisfaction, Loyalty, And Word-Of-Mouth. Journal of Information Systems and Technology Management : JISTEM10.2 (May-Aug 2013): 209-218.

File, Karen Maru; Cermak, Dianne S P; Prince, Russ Alan. (1994). Word-of-mouth effects in professional services buyer behavior. The Service Industries Journal14.3 (Jul 1994): 301.

Frankel, Robert; Swanson, Scott R; Sagan, Mariusz. (2013). Service Switching, Word-Of-Mouth, And New Provider Search: A Five Country Exploratory Study. International Journal of Management and Marketing Research6.2 (2013): 11-20.

Gremler, Dwayne D; Gwinner, Kevin P; Brown, Stephen W. (2001). Generating positive word-of-mouth communication through customer-employee relationships. International Journal of Service Industry Management12.1 (2001): 44-59.

Kamtarin, Milad. (2012). The Effect of Electronic Word of Mouth, Trust and Perceived Value on Behavioral Intention from the Perspective of Consumers. International Journal of Academic Research in Economics and Management Sciences1.4 (Aug 2012): 56-66.

Kazemi, Ali; PaEmami, Vahid Moradi; Abbaszadeh, Arash; Pourzamani, Javad. (2013). Impact of Brand Identity on Customer Loyalty and Word of Mouth Communications, Considering Mediating Role of Customer Satisfaction and Brand Commitment. (Case Study: Customers of Mellat Bank in Kermanshah). International Journal of Academic Research in Economics and Management Sciences2.4 (Jul 2013): 1-14.

Lymperopoulos, Constantine; Chaniotakis, Ioannis E.(2008). Price satisfaction and personnel efficiency as antecedents of overall satisfaction from consumer credit products and positive word of mouth. Journal of Financial Services Marketing, suppl. Special Issue: Strategic Developments in Financial Services13.1 (May 2008): 63-71.

Luis V. Casaló; Carlos Flavián; Miguel Guinalíu. (2008). The role of satisfaction and website usability in developing customer loyalty and positive word-of-mouth in the e-banking services. The International Journal of Bank Marketing26.6 (2008): 399-417.

Mee-Shew Cheung; M Meral Anitsal; Anitsal, Ismet. (2007). REVISITING WORD-OF-MOUTH COMMUNICATIONS: A CROSS-NATIONAL EXPLORATION. Journal of Marketing Theory and Practice15.3 (Summer 2007): 235-249.

Ng, Sandy; David, Meredith E; Dagger, Tracey S. (2011). Generating positive word-of-mouth in the service experience. Managing Service Quality21.2 (2011): 133-151.

Podoshen, Jeffrey Steven. (2008). The African American consumer revisited: brand loyalty, word-of-mouth and the effects of the black experience.The Journal of Consumer Marketing25.4 (2008): 211-222.

Teo, Raymond; Soutar, Geoffrey N. (2012). Word of mouth antecedents in an educational context: a Singaporean study.The International Journal of Educational Management26.7 (2012): 678-695.

Wirtz, Jochen; Chew, Patricia.(2002). The effects of incentives, deal proneness, satisfaction and tie strength on word-of-mouth behaviour. International Journal of Service Industry Management13.2 (2002): 141-162.

Yolanda Y.Y. Chan; E.W.T. Ngai. (2011). Conceptualising electronic word of mouth activity. Marketing Intelligence & Planning29.5 (2011): 488-516.


Referensi Penelitian Word of Mouth (WOM)

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