Tag: Brand Personality Research

Referensi Penelitian Brand Personality

Referensi Penelitian Brand Personality Di atas 2010 Long-Yi Lin, (2010) “The relationship of consumer personality trait, brand personality and brand loyalty: an empirical study of toys and video games buyers”, Journal of Product & Brand Management, Vol. 19 Iss: 1, pp.4 – 17 Angelina Nhat Hanh Le, Julian Ming Sung Cheng, Yueh Hua Lee, Megha …

Referensi Penelitian Brand Personality

Referensi Penelitian Brand Personality Di atas 2010 Long-Yi Lin, (2010) “The relationship of consumer personality trait, brand personality and brand loyalty: an empirical study of toys and video games buyers”, Journal of Product & Brand Management, Vol. 19 Iss: 1, pp.4 – 17 Angelina Nhat Hanh Le, Julian Ming Sung Cheng, Yueh Hua Lee, Megha …