Tag: Market Orientation Research

Referensi Penelitian Market Orientation

INDEX PENELITIAN MARKET ORIENTATION PAPER UTAMA John C. Narver and Stanley F. Slater. The Effect of a Market Orientation on Business Profitability. Journal of Marketing, Vol. 54, No. 4 (Oct., 1990), pp. 20-35 Ajay K. Kohli and Bernard J. Jaworski. Market Orientation: The Construct, Research Propositions, and Managerial Implications. Journal of Marketing, Vol. 54, No. …

Referensi Penelitian Market Orientation

Referensi Penelitian Market Orientation 1. Jaworski, B., Kohli, A. (1993), “Market orientation: antecedents and consequences”, Journal of Marketing, Vol. 57 No.July, pp.53-70. 2. Kohli, A., Jaworski, B. (1990), “Market orientation: the construct, research propositions and managerial implications”, Journal of Marketing, Vol. 54 No.April, pp.1-18. Narver, J., Slater, S. (1990), “The effect of market orientation on …